A Brand New Recipe For Branding

In a recent article, I told the story of when I was a young whippersnapper, attaining classes at what was then and still is called "one of the more famous hotel schools in North America", the marketing professor gave us an interesting, but quite challenging assignment.

We were to find a hospitality business that marketed itself by using the participation of the owner as part of the "distinctiveness" of the business. At the time, this seemed like a most difficult assignment, because in those days, it seemed that not too many people really stood out in this field. At least that what it seemed like to me in my youth. Or maybe it was just that they did not want to either make a fool of themselves. There seemed little need to drive the world to their door. I chose a very different restaurant enclosed within an old 19th century Mansion in this very cosmopolitan city. It was called Julie's Mansion and was owned and operated by a very eccentric, but wonderful showman who knew that he had to differentiate his restaurant from all the rest. He knew that the best way to do that – after the assumption of great food, entertainment and service – was to turn himself into the "brand."

My job, as a young hospitality student, was to watch him carefully and learn as much as I could. One Saturday night I showed up and Julie was trying to 'insert' himself into the home team's pro hockey uniform. It was immediately obvious that Julie had never played hockey. To see a middle-aged man struggling to get into and then have to have me extricate him from the jersey, equipment, elbow pads et al, was hilarious for a young guy like me, who had been on skates and playing the game since age four. He certainly was not afraid to make a fool of himself. When I showed up that night, he had less than no idea what piece of equipment went where, and was struggling with the shin guards. He had got himself all tangled up with what he thought were hip guards, when in fact they were shoulder pads, worn over the shoulders. It was indeed the first time I had ever seen a 'player' wearing shoulder pads, stretched around his butt.

I helped him get 'dressed'. Next came the taping of the hockey stick. This was really hilarious, watching this fellow trying to figure out the right way to tape a hockey stick without making a mess of it and looking foolish to his customers. He had a special plan for that stick.

I taped his stick and now he was ready. He had on his uniform, equipment and helmet, borrowed from one of the local NHL players who were a frequent guest at the mansion. Now, he actually looked like a real NHL hockey player … in black and white running shoes, sans skates!

Then Julie 'flew through' the different alcoves and floors of the restaurant with a big ball of foodservice aluminum foil as his 'puck'. He stick-handled in and out and between tables, took shots with the aluminum ball off the walls, cross-checked his own waiters trying to serve tables, all the while yelling cheers and the phrase made famous' round the world, by Foster Hewitt : "he shoots …. he scores!" All this, at the top of his lungs. Then he had planned for a horn to sound loudly indicating that the 'period of play' in his imaginary 'game' was over. It was now time to go to the dressing room. In a flash, just like an on-stage magician, he quickly disappeared into thin air, hidden in his office.

My face was covered in tears. I could not stop laughing! The restaurant was in an uproar. Guests were laughing so hard … one guy literally fell off his chair. The waiters were laughing, the guests were laughing, I was laughing and all the while Julie was having a ball too. Here was a restaurateur who made his work fun.

I had not met one of these types before. I really liked and respected this fellow. But I figured then, and still today, that anyone who had that much fun … and made that much money … must know something the others did not. And he did. He became his own brand. 'Distinctive. 'Differentiated. 'There is attractive to people who are sick of seeing the same old, same old every day. People are attracted to differences not similarities. Take a look at what you can do with yours. It's right under your own nose.

© Copyright, Roy W. MacNaughton, 2006

The Basics Of Stock Market Investing

Investing money on businesses and other fields that will allow you to gain good amounts of profit is a really good idea if you want to become financially stable and independent in the near future. Aside from building your own business, you can also give investing on stocks a shot. Now, this may sound scary at first glance but once you get the rewards of your efforts, you will certainly be drawn in. If you are an absolute newbie in this field, you can try to have a look at different sites on the web such as Stock Market Investing Today that will teach you the basics. To give you a good jumpstart, I will be discussing some of the most important basics of investing in stocks in this article.

Stock market investing involves the concept of share or stock. When you purchase stocks, you will be getting a share or quantum of ownership in a company. This is the most basic idea. To be able to raise a capital, a company needs to have itself listed in the stock market after it gets to sell ownership in the form of different small shares that amount to millions. When you purchase a stock, you immediately become a share holder of the company, who in turn owns a share in that company. Shares of a company are sold in the primary market in the form of IPO or Initial Public Offering. Once these shares are bought, they can be sold in the secondary market, which is referred to as the stock exchange, later on.

Now, the big question is "How do you make money from investing on stocks?" You earn from this endeavor by purchasing a share at a low price and keeping it under your wing until its value increases in the secondary market. When this happens, you can then sell it base on its current value. In other words, you need to buy something cheap and sell it as high of a price as possible. The next thing you need to know about is choosing the right stocks to purchase. When you take a look at the different stocks available in the market, you need to choose ones that have a huge potential to grow in terms of value later on. Choosing the right stocks is the most important factor that will help you with investing. That's all there is to it.

Cabo San Lucas Real Estate – Your Questions Answered – Part 3

East Cape Mexico Real Estate: Living In The Corridor

It's a compromise. A big one. It's miles of gated communities, golf courses, luxury resorts and wonderful beaches. People who buy homes or condos in the corridor participate the peace and relative security of living in gated enclaves. Same as some places back home in the States. Homeowners association rules keep out the local door-to-door peddlers, sound trucks advertising the circus, neighbors raising fighting cocks and other ambience destroyers.

I've lived in and out of these places. Personally, I kinda liked the hombre that would rattle our gate at our home in the barrio every so often to offer us fresh camarones or fish. Or on one day – a sack of live lobsters for four bucks a pound. "You come back every week," I told him, "the gate is always open for you amigo." If you like to VISIT Cabo a lot, but do not want to live in Cabo, then the corridor is a good compromise. Just remember, major grocery stores, and other necessities will be three to ten miles away in Cabo or San Jose. It's like living in the burbs without the halls – without much of anything. Just you and your neighbors, behind those big guarded gates, next to the ocean. Oh, yes – Costco and Home Depot are across the highway on the Cabo end.

Corridor Developments

Over the past several years and ongoing, developers have been putting in scores of townhouses on the land side of the corridor at prices starting in the low 200's and going up from there. They usually have a community pool and other amenities, and a view of Cabo Bay if you're lucky. Appreciation has been good – some doubling in value in two years. Some are safe investments, some are dicey – depending on the strength of the builder in general. One has to be circumspect when buying anything here. More so than say in California where more real estate disclosure is required. Title insurance is critical, so is working with knowledgeable professionals who will look out for your interests first – not the developers interests.

Established developments on the ocean side of the highway like Cabo Bello, Cabo del Sol and so on until you get all the way to San Jose are like gold. Some have private (by default behind gates) and semi-private beaches, beach clubs, and full resort amenities such as those found in Cabo de Sol or Palmilla.

Homes in these areas will range from around $ 500,000 USD up to ten or more million dollars. Prices are catching up to Southern California fast. How fast? Well, the new Puerto Los Cabos development on the East side of the San Jose estuary was selling ocean front building lots two years ago for 1.5 million dollars. They are now going for almost four million.

The limited number of ocean front lots in the El Dorado Country club (which went private last year) are going for twelve million dollars. But across the highway, and still with an ocean view (a half mile away) you can buy a town home with a community pool for under $ 200,000. This year …?

NEXT: Living in San Jose del Cabo

The Importance Of Jewelries

It is interesting to note that almost all people use a form of jewelry to add appeal to his or her appearance. It would make a person wonder what the importance of having jewelries is.

Jewelry is a piece of adornment that one uses. It may be in the form of necklaces, earrings, rings or bracelet. Brooch is also a form of jewelry. Its value depends on how it is created and from what materials. Jewelries made from gold and precious gemstones like diamond, ruby ​​and emerald has greater value than those made of silver and shells. Each person's preference on the type of jewelry depends on the material, the symbol and the artistic quality.

Humans cited as far back as 6 to 7 million years ago. This was a recent discovery made on a skull in Central Africa. Most likely, jewelries have been around as far back.

Early discoveries found that jewelries during the ancient times were in the form of teeth, bones, stones and wood bore on human parts of the bodies. They even used this to fast clothes and as hair accessories. Nowadays, jewelries are only for beautification purposes.

Most of the time, when you see someone adorned with several jewelries you would conclude that he or she is a wealthy person. This is normal because jewelry has great value and not everyone can afford it. Even in different cultures, jewelry is their status symbol.

The value being so great, jewelries are used either as a symbolic form of good intent or simply to show the family's financial status as a form of dowry on weddings. It is also used for business trading.

Pins, buckles, belts and handbags are not considered jewelry rather they are called accessories.

Nowadays, most people use jewelry to enhance one's appearance. To be able to wear one may give a sense of financial achievement and pride. Whatever the reason is, wearing jewelry adds beauty to every person.